In celebration of World Vodka Day, Mzansi’s most loved vodka brand, SMIRNOFF, introduced its newest offering, SMIRNOFF INFUSIONS. The celebration was reeled in with a one of a kind experience to set the tone for this delectable blend of naturally infused flavours.
“Since its inception in 2009, World Vodka Day has become a worldwide sensation that presents an opportunity for consumers to raise their glasses to one of the world’s favourite spirits. This day sees connoisseurs from around the world come together to enjoy vodka in various forms and this year, SMIRNOFF INFUSIONS made a bold statement with its arrival in the SA market.”
Thembeka Mgobozi, Innovations Marketing Manager
The newly infused vodka whisked guests away to a secret location and gave them a sensory experience of a naturally infused occasion. From hot air balloons to a rooftop deck, only to reveal the delectable blend and newest addition to the brand portfolio, SMIRNOFF INFUSIONS. All guests guest rose to the occasion and amongst them was actress and media personality, Mbali Nkosi, actor Wiseman Zither and television personality, Bobby Blanco, also spotted was the much-loved social media personality, Sinethemba Duma to mention a few.
“We’re thrilled to bring the new SMIRNOFF INFUSIONS to the South African market; and the new offering taps into the growing demand from consumers for great-tasting drinks with a delight of flavour to be enjoyed at a tasteful daytime occasion. We are encouraging consumers to soak up the summer sun with a cocktail in hand, surrounded by friends and family, and always enjoying responsibly.”
Greg Tabane, Smirnoff Portfolio Manager
Smirnoff Infusions is a new range of easy drinking, well balanced spirits infused with Natural flavours. These new variants can be enjoyed over ice or mixed with tonic (or your preferred mixer) and a wedge of fruit while drinking responsibly. They are available in the following 750ml, 30% ABV flavours:
• Raspberry, Passion Fruit and Lime
• Pineapple, Cranberry and Lemon
Follow the SMIRNOFF INFUSIONS experience on social media – @smirnoffsa Instagram and Twitter, as well as using the hashtag #SmirnoffInfusions.
Not For Persons Under The Age Of 18