STIMOROL LAUNCHES NEW PLATFORM FOR MUSIC MAKERS AND LOVERS

In a new initiative that’s set to be a hit for music makers and lovers alike, South Africa’s leading chewing gum brand is set to launch a new popping campaign called Stimorol FlowLab.

What is Stimorol FlowLab all about, you ask?

Stimorol FlowLab is a consumer-facing platform that is set to bridge the gap between music lovers and makers alike.

For aspiring musicians, the Stimorol FlowLab digital platform and regional workshops will allow them to connect with peers; as well as upskill and hone their craft with the help of industry professionals who want to give back, such as Aubrey Qwana and Musa Keys. The goal is sensational and simple – to provide access by opening doors.

“Stimorol is about inspiring fresh perspectives and empowering individuals. With our belief that the world is a better place when everyone lives and does things in their own individual and unique way, what better way to live up to this mantra than for us to create a platform that truly peels away the barrier of gate-keepers and gives everyone an equal opportunity to shine.”

Khanyisa Ntshuntshe, Brand Manager for Stimorol

The brand wants to build communities and create opportunities by connecting aspiring musicians to the broader music community through this campaign. For music lovers, Stimorol FlowLab will allow them to unlock exclusive content and instant prizes by uploading proof of purchase – the more you buy, the more you get.

In support of this, Stimorol is making a commitment to prioritise and pay for the use of visual and audio outputs from the campaign’s participants, as opposed to using stock and library music for its brand assets. Housed on a microsite that will mobilize Stimorol’s social mission and drive volume, this new campaign will involve the likes of Musa Keys, Major Steez, Dee Koala and Aubrey Qwana.

“I’m happy to be part of a movement to support the youth grow their music careers. Being able to impart the knowledge I have and share it with young and talented artists is something I’m passionate about. We grow by helping the next star.”

Musa Keys, Musician

In a bid to empower GenZ’s, who often find themselves disenfranchised due to gatekeepers and a lack of access, Stimorol FlowLab will host workshops that allow participants to be upskilled with industry knowledge and studio sessions where they can collab with influential local music makers who sign up through the micro site. To broaden this opportunity, Stimorol will set up live events that are attended by music lovers and allow the makers to showcase their talent.

The recruitment phase for this campaign, where music makers & lovers have been invited to sign up on the Stimorol Flowlab since June. During this time, consumers can expect workshops ,studio sessions and events nationwide. Scan the QR code below to connect:

Follow the brand on social media – @Stimorolsa #YourFlavourYourFlow #NewLookSameFlavour