CASTLE LITE TO LITE’N UP RUGBY WORLD CUP SEVENS

With beer being the leading bev in the rugby community, it’s comes as no surprise that Castle Lite was announced as an Official Global Partner of the Rugby World Cup Sevens 2022, to be hosted in Cape Town from the 9th to the 11th of September.

Known for its pulsating and unrivalled entertainment value (on and off the field), sevens rugby is a perfect fit for a brand that’s all about enjoyment and LITE-hearted fun like Castle Lite. It can’t be denied that this is a brand match made in heaven – a partnership that is truly organic and seamless. For a fast and dynamic game of sevens that’s played with a spirit that ignites refreshing enjoyment, there’s simply no better partner to sip through the moments with than one who brings that extra chill to your premium enjoyment.

“This is such an exciting time for Castle Lite. As the brand that puts consumer enjoyment front and centre, there is no better sport to bring some serious fun to South Africa. We can’t wait to hero all the fun the World Cup Sevens has to offer and make it a once in a lifetime experience for everyone!”

Colleen Duvenage, Castle Lite Brand Director

The beautiful, world-renowned Cape Town Stadium, will play host to the three-day bonanza of thrilling rugby sevens action. In true Castle Lite fashion, there will also be a host of other fun festivities happening in and around the city throughout the tournament. As regular hosts of the annual HSBC World Rugby Sevens Series, Cape Town is a known highlight on the calendar for fans and teams alike.

This year is set to be even bigger, better and livelier with Castle Lite bringing its expertise in huge experiential events and entertaining activations to the tournament. Rugby lovers can look forward to celebrating the lite side of sport that this tournament represents, really highlighting all the fun that seamlessly comes with the Rugby World Cup Sevens.

“The partnership is a match made in heaven as Castle Lite, the biggest premium Lite beer brand on the continent, joins forces with one of the most lauded and fun sports brands in the world. The synergy between the two brands is uncanny and we look forward to making history and really celebrating the Liteness of the World Cup Sevens event and our extra refreshing beer.”

Colleen Duvenage, Castle Lite Brand Director

Keep an eye out on the brand social media pages to see how you can be a part of this experience with Castle Lite and also stand a chance to win some exclusive prizes.

For more information check out www.castlelite.co.za and follow the official social media pages – CastleLiteSA for YouTube, Twitter and Instagram; and Castle Lite on Facebook.